Bitten by a Trend: Vampire Fever

What’s hot? What’s everyone talking about? What’s the 411? In the world of public relations, it’s crucial to know what our clients’ customers are excited about, as companies must anticipate trends in order to leverage…

Word of Mouth: Your Opinions Matter

Who do you trust more when deciding on where to shop and what to buy: your friends and family or the hundreds of advertisements you see daily? For me, it’s a no-brainer. I value my…

Tough Love in PR

Rule # 1: Don’t be weird. This is Steve Ward’s first rule in his VH1 show Tough Love, a boot camp for women who have personal problems finding a significant other. Ward says if these…

Men Are From Mars…

We have all seen the television shows and movies portraying public relations professionals. Last week, our blog explored these stereotypes of independent, sexy women by examining characters like Samantha Jones of Sex and the City…

Take Our Survey

Welcome to Platform Online Magazine’s blog. To the right of this post are links to brief surveys specifically drafted for PR students, educators and practitioners. Please select the survey most relevant to you and provide…

Stereotyping Sexy PR Women

Ever since Sex and the City debuted on HBO in 1998, public relations practitioners have not been able to shake the stereotype associated with Samantha Jones. She made public relations look youthful, colorful and sexy. Singlehandedly, Samantha Jones…

October Brings Social Media Changes

With the ever-increasing popularity of social networks, viral videos, blogs and other online media, it is essential for PR practitioners to be proficient in using social media. These online media are constantly evolving, and staying…

Innisfree Fundraising Event for Platform Online Magazine

Platform Online Magazine is hosting a fundraiser on Wednesday, November 4, at Innisfree Irish Pub in Tuscaloosa, Ala. The event will start at 8 p.m. and entertainment will be provided by the Hypsys. No cover…

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