Time Management Is Not an Illusion

Published on January 17, 2019, at 8:51 a.m. by Trenton Brasfield. Time management is defined as the ability to plan and control how someone spends the hours in the day to effectively accomplish their goals.…

PR Companies’ New Year Resolutions

Published on January 7, 2019, at 1:01 p.m. by Savanna Guitard. The Times Square Ball has dropped and the parties are over. It’s officially the start of a new year. While you personally may have…

Breaking Down PR Clichés and Stereotypes

Published on January 15, 2019, at 7:47 a.m. by Gillian Castro. Public relations … a profession that goes hand in hand with all lines of work, yet at the same time, creates a sense of…

Better Together: The Art of Co-Branding

Published on December 5, 2018, at 9:50 a.m. by Anna Jones. Films, cosmetics, technology and restaurants. These are just a few of the fields that make up the promotional partnerships that we encounter every day.…

Do Not Delete: Managing Negative Social Media Comments

Published on December 4, 2018, at 6:08 p.m. by Alyssa Leach. Picture this: You are in charge of managing social media for a brand-new restaurant recently built in an exciting location. Crowds gather for the…

Taking a Stance in an Increasingly Polarized World

Published on December 4, 2018, at 6:00 p.m. by Savanna Guitard. In an era defined by politicization and polarization, is it possible for brands to watch from the sidelines? It can seem daunting for a…

Harry Potter and the Goblet of Ethics

Published on December 4, 2018, at 11:35 a.m. by Emily Hillhouse. From the importance of fighting evil, to the value of friendship, to the idea that there’s a place for everyone in this world, J.K.…

The Hunt for the Perfect Laptop: Where to Begin

Published on January 17, 2019, at 12:34 p.m. by Emily Hillhouse. There’s no frustration quite like when your beloved laptop starts showing signs of deterioration. According to Gallup, 79 percent of Americans ages 18 to…

Getting in the Zone: Focusing for PR Pros

Published on November 30, 2018, at 11:40 a.m. by Emily Hillhouse. Maximizing productivity is not always easy, especially when there are distractions that keep you from focusing on the tasks at hand. If you feel…

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