Landing Your Internship

Published on April 13, 2019, at 5:25 p.m. by Julia Landon. According to a study done by the Chronicle of Higher Education, when media/communications employers were asked to rank the most important attributes when they…

The Cleveland Browns: Winning While Losing

Published on April 111, 2019, at 11:55 p.m. by Mickey Kennedy. It is very simple to build and protect a brand when you are perennial winners, like the Alabama Crimson Tide and the New England…

Keep PR in Your Pantry: Restaurant Marketing

Published on April 9, 2019, at 11:00 p.m. by Gabby DiCarlo. Opening a food business is no easy task. In fact, many restaurants fail within their first year of opening due to poor planning. Contrary…

Leave It to Buc-ee’s

Published on April 4, 2019, at 9:25 a.m. by Whitney Blalock. The adage “everything’s bigger in Texas” translates to its convenience stores, too. You may have heard Texans bragging about the larger-than-life chain of stores,…

Why the “Shallow” Performance Was Actually Deep

Published on March 1, 2019, at 10:50 a.m. by Michaela McLean. It is the most glamorous night for the film industry. Hollywood’s best and brightest stars strut the red carpet in their gorgeous gowns and…

Why I Chose PR

Published on February 27, 2019, at 10:04 p.m. by Dasia Greer. It was the summer of 2016. I was a bright-eyed, anxious, incoming freshman at The University of Alabama, and it was time for me…

The 3 Steps of Authentic CSR

Published on February 26, 2019, at 9:50 a.m. by Olivia Lake. Social media connects people from all over the world. Grassroots activists in Florida can communicate with like-minded organizations in Sweden. The Meaningful Brands study…

The City of Gritty Love

Published on February 25, 2019, at 4:13 p.m. by Mickey Kennedy. Mascot Gritty has taken the sports world by storm since his introduction a few months ago. With his large googly eyes, orange fur and…

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