Dunkin’ Ditches “Donuts”

Published on October 10, 2018, at 3:21 p.m. by Gillian Castro. A well-known coffee shop is joining the long list of companies engaging in brand and name changes. Starting in January 2019, Dunkin’ Donuts will…

MoviePass or MovieFail?

Published on October 3, 2018, at 1:30 p.m. by Savanna Guitard. Many companies have seen short-lived popularity, yet none quite as short as MoviePass. In August 2017, the company became a hit when it offered…

Social Engagement in the Eyes of the Employer

Published on October 3, 2018, at 1:25 p.m. by Reagin Edwards. Whether it is said by your professors or your parents, you’ve likely heard the phrase “the moment it’s online it never goes away” at…

WW: What Went Wrong?

Published on September 27, 2018, at 6:50 p.m. by Anna Jones. Weight Watchers is taking, perhaps, one of the most difficult steps to alter people’s perception of its brand: changing its name. On Monday, Weight…

Nike “Dreams Crazy”: The Power of the Risk

Published on September 25, 2018, at 12:10 p.m. by Gillian Castro. “Don’t ask if your dreams are crazy. Ask if they’re crazy enough. Don’t believe you have to be like anybody to be somebody. Believe…

Shake the Hand of Authenticity

Published on September 25, 2018, at 12:05 p.m. by McClelland Schilling. Brand authenticity is sweeping the communications landscape, and it looks like it’s here to stay. Some of the most successful organizations are capitalizing on…

Leaders of Change: Lessons from 2018’s Best Rebrands

Published on September 21, 2018, at 3:20 p.m. by Anna Claire Toxey. It’s no secret that changing a brand can oftentimes be controversial. While some view it as an opportunity for renewal and growth, others…

crowd

Kpop: The Ultimate Public Relations Playground

Published on September 20, 2018, at 7:13 p.m. by Trenton Brasfield. The road to the top is paved with good public relations. The South Korean music industry is an amalgamation of ’90s bubblegum pop, synchronized…

The Golden Test and Other Ways to Craft an Ethical Résumé

Published on September 19, 2018, at 4:12 p.m. by Elizabeth Summers. Ethical decision making remains essential in the public relations field. As PR professionals, it is vital we uphold a standard of ethics in all…

A Perfect Pitch Starts with a Perfect Shoe

Published on Sept. 13, 2018, at 7:15 p.m. by Bri Roselius. “Sex and the City”: an iconic 90s series about a writer named Carrie Bradshaw, her love for New York City and a closet full…

Page 2 of 85