Leave it to Buc-ee’s

Published on April 4, 2019, at 9:25 a.m. by Whitney Blalock. The adage “everything’s bigger in Texas” translates to its convenience stores, too. You may have heard Texans bragging about the larger-than-life chain of stores,…

Why the “Shallow” Performance Was Actually Deep

Published on March 1, 2019, at 10:50 a.m. by Michaela McLean. It is the most glamorous night for the film industry. Hollywood’s best and brightest stars strut the red carpet in their gorgeous gowns and…

Why I Chose PR

Published on February 27, 2019, at 10:04 p.m. by Dasia Greer. It was the summer of 2016. I was a bright-eyed, anxious, incoming freshman at The University of Alabama, and it was time for me…

The 3 Steps of Authentic CSR

Published on February 26, 2019, at 9:50 a.m. by Olivia Lake. Social media connects people from all over the world. Grassroots activists in Florida can communicate with like-minded organizations in Sweden. The Meaningful Brands study…

The City of Gritty Love

Published on February 25, 2019, at 4:13 p.m. by Mickey Kennedy. Mascot Gritty has taken the sports world by storm since his introduction a few months ago. With his large googly eyes, orange fur and…

The PR Benefits of Binge-Watching

Published on February 20, 2019, at 4:33 p.m. by Cassidy Anderson. There are thousands of different TV shows nowadays, and almost as many ways to watch them. But is it OK to watch them? Is…

Silently Mastering Public Speaking

Published on February 19, 2019, at 4:50 p.m. by Whitney Blalock. Public speaking is practically unavoidable. From the classroom to the workplace, speaking in front of an audience is essential to getting your ideas out…

The Press Release: A Vital Tool in PR

Published on February 14, 2019, at 3:45 p.m. by Dasia Greer The construction and distribution of press releases are of great importance in the field of public relations. The press release announces new products and…

Keep Twitter Weird

Published on February 12, 2019, at 9:25 a.m. by Emma Bannen. Organizations use social media platforms, like Twitter, to engage with their audiences every day. In feeds saturated with sponsored posts and advertisements, how do…

On the Sidelines: PR and Sports Crises

Published on February 11, 2019, at 4:05 p.m. by Dasia Greer. Even if you don’t consider yourself an avid sports fan, I’m sure you are privy to the numerous scandals that have transpired involving many…

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