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“Aww, here it goes!”

by Bailey Carpenter It was 11 p.m. on a weeknight, and having finally finished my homework, I settled in bed to watch...

posted on: Dec 22, 2011 | author: admin

Chill out, super woman

by Emily Diab The frenzy of Operation: Crackdown has begun for many college seniors, and for some of them it’s too...

posted on: Dec 7, 2011 | author: platformadmin

Will SOPA curtail creativity?

by Megan Reichenbach The Stop Online Piracy Act (also known as the Protect IP Act in the Senate) is a new initiative...

posted on: Dec 5, 2011 | author: platformadmin

Beyond the headline

by Alex Reichenbach There is one writing tool that all PR practitioners know like the back of their hand — the press...

posted on: Dec 4, 2011 | author: platformadmin

A fishy venture

by Maria Sanders, editor For baseball fans, especially those in Florida, 11/11/11 wasn’t just a crazy day where all...

posted on: Nov 30, 2011 | author: admin

Putting the “relations” i...

by Hope Peterson I can think of few things more nerve-racking than entering the real world. It’s frightening to think...

posted on: Nov 28, 2011 | author: platformadmin

Honesty in PR: #admitwhenYoumakemista...

by Sarah Shea, editor Nearly every conversation about public relations ethics comes back to one crucial idea. For...

posted on: Nov 21, 2011 | author: admin

The road back to Happy Valley

by Meghan Rodriguez On Saturday, November 12, the Penn State Nittany Lions faced the Nebraska Cornhuskers as millions...

posted on: Nov 18, 2011 | author: platformadmin

The three Rs according to Soledad

by Amber Parker “Ratings, Revenue and Reputation . . . [are] ingredients for a bottom line franchise,” said Soledad...

posted on: Nov 16, 2011 | author: platformadmin

Throwback throwaways

by Jaley Cranford As I punched the button for a familiar soda choice, I awaited a familiar purple can. But the purple...

posted on: Nov 13, 2011 | author: platformadmin

Storytelling: the core of PR

by Bailey Carpenter Public relations students like myself tend to share certain traits: we’re decent writers...

posted on: Nov 9, 2011 | author: platformadmin

Safe landing with good customer servi...

by Sarah Shea For many, travel is a necessary evil. Business people travel several times a week, normally going...

posted on: Nov 7, 2011 | author: platformadmin

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