Choose Your PR Path: In-House or Agency
Published on November 10, 2023, 5:43 p.m. by Jillian Middleton. One of the biggest decisions public relations professionals can make throughout their career is whether they want to work on
The Importance of a Digital Portfolio in the PR Industry
Published on November 7, 2023, 1:13 p.m.by Alison Reed. The idea of creating a portfolio is often associated with careers in creative advertising. In the past, both art directors and
Turning Chaos into Calm: PR Stress Relief
Published on October 20, 2023, 2:20 p.m. by Kat Weir. Public relations is often glamorized as a field of creativity and communication prowess. Behind the scenes, however, PR practitioners are
Data Storytelling: The Key to Presenting Data to Clients
Published on October 16, 2023, 1:29 p.m.by Alison Reed. When it comes to planning a public relations campaign, practitioners have to decide upon goals, define target audiences and craft messaging.
PR and Photography: Is a Picture Really Worth a Thousand Words?
Published on April 19, 2023, at 10:38 a.m. by Lauren Bingham. The creative aspect of public relations requires a different set of skills than other elements such as strategy, writing and everything
Realities of the Transition from Student to PR Practitioner
Published on March 29, 2023, at 5:30 p.m. by Morgan Perkins. Recent college graduates struggling with imposter syndrome are not alone. The transition from being a student to working in the public
Study Abroad with PR
Published on Nov. 10, 2022, at 12:17 a.m. by Jamie Zimmerman. According to the Institute of International Education, “The overall number of [U.S.] students studying abroad for credit … more than doubled”
Rain, Snow or Shine: How the Weather Industry Can Capitalize on PR Practices
Published on Nov. 7, 2022 at 5:51 p.m.by Carleigh Clark “A tornado warning has been issued for your area. Seek shelter now.” A warning like that can come across a
PR Portfolio Best Practices and Establishing Your Brand
Published on Nov. 3, 2022, at 12:42 p.m.by Lauren Barnes. In the job-seeking process, networking and résumés are important to show what a job applicant has done and who they
The World of the Alumni Magazine
Published on Sept. 29, 2022, at 4: 05 p.m. by Annabelle Blomeley. Former President of the United States Barack Obama, actress Natalie Portman and Facebook inventor Mark Zuckerberg all have one thing in common: They are