Bright Minds in the Windy City

Published on December 7, 2017, at 8:55 a.m. by Maret Montanari. With padfolios and business cards in one hand and a hot cup of coffee in the other, 10 students from The University of Alabama’s Advertising…

Interview Answer Key

Published on December 6, 2017, at 3:14 p.m. by Mallory McDonald. You’re in the waiting room, silently praying that you have prepared all the right answers and are providing all the proper materials. For the…

Graphic Design Cheat Sheet for PR Practitioners

Published on December 6, 2017, at 10:39 a.m. by Brooke Bailey. With contemporary communication moving more and more digital and markets becoming more and more crowded, the necessity for organizations to constantly post stunning visuals…

How Social Media Influencers Changed Blogging Forever

Published on December 5, 2017, at 8:08 a.m. by Kirby Tifverman. In 2017, the term “social media influencer” permeates digital culture. This new, innovative career path is so popular that you can now receive a…

Video Marketing as a Public Relations Tool

Published on December 4, 2017, at 3:22 p.m. by Kirby Tifverman. According to Forbes, “a third of all the time people spend online is dedicated to watching videos.” Video content is taking over the internet…

Owning Your Personal Brand

Published on November 29, 2017, at 10:06 a.m. by Kirby Tifverman. In the public relations industry, everything (and everyone) is a brand — our favorite sports teams, musicians and even ourselves. If you’re a communications…

How to Sort Through the Different Public Relations Sectors

Published on November 28, 2017, at 8:05 p.m. by Mallory McDonald. The public relations industry is like an ocean, vast and endless with a plethora of opportunities for starting professionals. Every industry is in need…

A Big Day for Small Things

Published on November 27, 2017, at 5:11 p.m. by Hope Todd. Last week I was sitting in an executive board meeting for The University of Alabama’s PRSSA chapter. Our PRSA liaison, Halle Russo, asked if…

PR … in SPACE!

Published on November 27, 2017, at 10:32 a.m. by Maggie Schneider. “Three. Two. One. And lift … off?” For a few moments, the gathered crowd in Cape Canaveral, Florida, waited expectantly for the launch of…

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