Owning Your Personal Brand

Published on November 29, 2017, at 10:06 a.m. by Kirby Tifverman. In the public relations industry, everything (and everyone) is a brand — our favorite sports teams, musicians and even ourselves. If you’re a communications…

How to Sort Through the Different Public Relations Sectors

Published on November 28, 2017, at 8:05 p.m. by Mallory McDonald. The public relations industry is like an ocean, vast and endless with a plethora of opportunities for starting professionals. Every industry is in need…

A Big Day for Small Things

Published on November 27, 2017, at 5:11 p.m. by Hope Todd. Last week I was sitting in an executive board meeting for The University of Alabama’s PRSSA chapter. Our PRSA liaison, Halle Russo, asked if…

PR … in SPACE!

Published on November 27, 2017, at 10:32 a.m. by Maggie Schneider. “Three. Two. One. And lift … off?” For a few moments, the gathered crowd in Cape Canaveral, Florida, waited expectantly for the launch of…

Back Out of Black Friday

Published on November 22, 2017, 3:23 at p.m. by Hope Runyan. No skipping the pumpkin pie. No waiting in lines. No Black Friday shopping. In 2015, outdoor retailer REI  stood up against one of the…

Eleven PR Lessons from “Stranger Things”

Published on November 21, 2017, at 6:56 p.m. by Hope Todd. “Do you watch ‘Stranger Things’?” “You would LOVE ‘Stranger Things.’ You should watch it.” “Why haven’t you watched ‘Stranger Things’ yet?!” In recent months,…

Five Podcasts You Should Be Listening To

Published on November 20, 2017, at 7:55 a.m. by Brooke Bailey. Have you always wanted to be one of those “podcast people” but have never known how to get started? Do you get a little…

Hang Up and Hang Out

Published on November 16, 2017, at 12:56 p.m. by Hyland Stockton. Meeting begins. Cue laptops and cell phones. Five minutes in, you realize you have no idea what has been said, but at least you look…

Food Truck Frenzy

Published on November 15, 2017, at 10:26 p.m. by Parker Rocco. Food trends. From avocado toast to kale salads to acaį bowls, there seems to be a brand-new, must-try food item that hits the consumer…

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