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From Platform to Practitioner

From Platform to Practitioner

Published on October 12, 2017, at 6:45 p.m. by Kirby Tifverman. Brasfield & Gorrie communications manager Meg Burton says the best career advice she has received is, “there is no substitute for hard work,” and her journey as a public relations practitioner is a testament to that statement. Undergrad As a public relations major at […]

Not Just for Kids: Broadening the Appeal of Animated Movies

Not Just for Kids: Broadening the Appeal of Animated Movies

Published on October 11, 2017, at 2:30 p.m. by Rachel Tomchin. Could the target market for animation be defined for all the wrong ages? Most reviews state that the ideal viewers are children age 6+. But does this age group always understand what’s going on? Animated films are far more insightful than given credit. In […]

You’ve Got Mail: E-Newsletters 101

You’ve Got Mail: E-Newsletters 101

Published on October 9, 2017, at 7:37 p.m. by Grace Turner. You might say email newsletters are “so 2008,” but that doesn’t mean organizations have stopped using them. In fact, many organizations have only recently picked up on the benefits of e-newsletters. If you’re given the task of spearheading an e-newsletter strategy, all you have […]

Powdered Wigs and Smartphones

Powdered Wigs and Smartphones

Published on October 8, 2017, at 4:39 p.m. by Maggie Schneider. Tricorn hats, horse-drawn carriages, flintlock muskets and … iPhones — all of these elements are now indispensable at Colonial Williamsburg, one of the premier living history museums in the country. Even though its purpose is to educate people about the past, the site has found […]

The Importance of Teaching Responsible Pet Adoption

The Importance of Teaching Responsible Pet Adoption

Published on October 5, 2017, at 5:26 p.m. by Lexi McKenzie. College is hard. Sure, the classes are challenging, but arguably the hardest thing about beginning college is the lifestyle change and the transition to living outside of a parent’s home. Many students struggle with being away from their childhood pets and not having an […]

What About Us: Why the PR industry needs PR

What About Us: Why the PR industry needs PR

Published on October 4, 2017, at 9:01 p.m. by Caitlin Heffley. “That’s OK, I don’t use my degree either.” The words resonated inside me far longer than they probably should have, as I felt my insides begin to boil. To provide context, I was standing around a table of food, making small talk at a […]

*Entry-Level Position: 5+ Years’ Experience Required*

*Entry-Level Position: 5+ Years’ Experience Required*

Published on October 3, 2017, at 6:42 p.m. by Hyland Stockton. Requirements: degree in related field and 5+ years of experience. How am I ever supposed to get experience when every job requires experience? This dilemma is a problem for recent graduates. Every job that appears to be entry level still requires some experience. Therefore, […]

What PR People Need to Know About [Art]ificial Intelligence

What PR People Need to Know About [Art]ificial Intelligence

Published on October 2, 2017, at 3:20 p.m. by Grace Turner. It’s Amazon giving you product recommendations. It’s Facebook highlighting faces and suggesting friends to tag when you upload photos. It’s Gmail filtering spam from your email inbox. It’s artificial intelligence (AI), and it exists in the background of our everyday lives. Despite all the […]

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