Published on October 30, 2017, at 2:47 p.m. by Mallory McDonald. According to the Public Relations Society of America, “Public relations is a strategic communications process that builds mutually beneficial relationships between organizations and their publics.” But what actually falls under PR, and how do you know which niche is right for you? “Public relations” […]
Published on October 25, 2017, at 5:54 p.m. by Rachel Tomchin. Why do most hotel chains keep a common theme in atmosphere and architecture? While Embassy Suites, The Hyatt and Ritz Carlton are all wonderful hotels, they could be giving their guests something more, something like Four Seasons. Four Seasons is a worldwide hotel chain […]
Published on October 24, 2017, at 7:04 p.m. by Kirby Tifverman. Whether you choose to keep up with them or not, the Kardashian clan has dominated headlines for over a decade. They’re known for their reality TV show, romantic relationships and, yes, business savvy. The youngest of the “Hollywood Brady Bunch” is no exception. At […]
Published on October 24, 2017, at 12:39 p.m. by Maggie Schneider. Sometimes, crises strike without warning. A sudden, unpredictable event creates a circumstance in which a company has to scramble to protect its reputation. However, there are other times when a crisis is slow-moving and easy to get ahead of; but for some reason an […]
Published on October 23, 2017, at 7:26 p.m. by Hyland Stockton. It is called “professional” development. So, it must just be for professionals, right? Ashleigh Kathryn, PRSSA’s vice president of professional development, expressed the importance of professional development for students and said that if you are not challenging yourself to seek every opportunity possible (within […]
Published on October 18, 2017, at 1:46 p.m. by Hope Runyan. “Let’s head downtown; a cool new brewery just opened this week.” With more than 5,300 breweries in the United States, the beer industry is continuing to grow and defend its title as one of the largest industries in the nation. More specifically, the biggest […]
Published on December 8, 2017, at 1:20 p.m. by Caitlin Heffley. Looking to the Stars: How celebrities have responded in the wake of tragedy These days, you don’t have to look far to find a story broadcasting horrific events laced with death and loss. Mass shootings, suicide bombings and other acts of terror have become commonplace […]
Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories” or Snapchat. Since Instagram introduced its “stories” feature, there’s been a virtual arms race between the two social media giants. […]
Published on October 16, 2017, at 3:33 p.m. by Hope Todd. One Tuesday evening, I sat down in a little booth in a cozy tavern in Tuscaloosa, Alabama. Across from me, my boyfriend was perusing the menu. Date night. I didn’t need a menu, however. I knew exactly what I wanted: a burger and a […]
Published on October 13, 2017, at 11:23 a.m. by Lexi McKenzie. What once was known as a platform to keep in touch with friends and facilitate communication has transformed into something completely revolutionary and necessary in the public relations industry. What it was Social media began as a method for people to connect and to […]
