5 Ways to Determine What PR Niche Is Right for You

Published on October 30, 2017, at 2:47 p.m. by Mallory McDonald. According to the Public Relations Society of America, “Public relations is a strategic communications process that builds mutually beneficial relationships between organizations and their…

Four Seasons: A Global Chain of Excellence

Published on October 25, 2017, at 5:54 p.m. by Rachel Tomchin. Why do most hotel chains keep a common theme in atmosphere and architecture? While Embassy Suites, The Hyatt and Ritz Carlton are all wonderful…

Kylie Jenner: Ambassador, Spokesperson, Promoter

Published on October 24, 2017, at 7:04 p.m. by Kirby Tifverman. Whether you choose to keep up with them or not, the Kardashian clan has dominated headlines for over a decade. They’re known for their…

Lakewood Church: Forewarned Is Forestalled?

Published on October 24, 2017, at 12:39 p.m. by Maggie Schneider. Sometimes, crises strike without warning. A sudden, unpredictable event creates a circumstance in which a company has to scramble to protect its reputation. However,…

Professional Development: It’s Not Just for Professionals

Published on October 23, 2017, at 7:26 p.m. by Hyland Stockton. It is called “professional” development. So, it must just be for professionals, right? Ashleigh Kathryn, PRSSA’s vice president of professional development, expressed the importance…

Craft vs. Commercial: Who Wins?

Published on October 18, 2017, at 1:46 p.m. by Hope Runyan. “Let’s head downtown; a cool new brewery just opened this week.” With more than 5,300 breweries in the United States, the beer industry is…

Social Media Story Smackdown: Instagram vs. Snapchat

Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories”…

Burgers & Brews & Good Reviews

Published on October 16, 2017, at 3:33 p.m. by Hope Todd. One Tuesday evening, I sat down in a little booth in a cozy tavern in Tuscaloosa, Alabama. Across from me, my boyfriend was perusing…

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