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Celebrity Feud or Publicity Stunt?

Celebrity Feud or Publicity Stunt?

Published on Sept. 29, 2017 at 7:44 p.m. by Lexi McKenzie. Celebrity feuds have been around for decades — the first and most infamous clash occurring between Bette Davis and Joan Crawford. Most recently, the feud between Katy Perry and Taylor Swift has dominated headlines; Nicki Minaj and Lil’ Kim, Madonna and Elton John, and Kanye […]

What Did She Do? A Look at Taylor Swift’s Promotion Strategies

What Did She Do? A Look at Taylor Swift’s Promotion Strategies

Published on Sept. 29, 2017 at 5:12 p.m. by Mallory McDonald & Hope Todd. What Did She Just Do? A Look at Taylor Swift’s Promotion Strategies In the music industry, certain singers fade away after one single, while others become trailblazers setting the tone for future artists. For the past 11 years, there is one […]

Social Media: Food Truck Edition

Social Media: Food Truck Edition

Published on September 27, 2017, at 3:31 p.m. by Hyland Stockton. It is hurricane season. Several states have been affected, and it looks like one is headed to your area. In addition to this fear, evacuees are coming to your hometown. You know you want to help, but how? You own a coffee truck, but […]

Editor Biographies, Spring 2017

  Kahla Anderson — Bloomfield, Michigan Editor/Writer Major/Minor: Public Relations/Computer Technology & Applications Academic Achievements: Dean’s List (Spring 2016) Jobs, Internships & Other Achievements: Resident Advisor — Housing and Residential Communities (Present); Digital Strategist — Capstone Agency (Present); Director of Fresh Start — Student Government Association (Present); Director of Housing and Residential Communities — Student Government Association […]

Ethics & the Environment

Ethics & the Environment

Published on September 27, 2017, at 7:35 p.m. by Hope Runyan. Within the past 10 years, we’ve seen a change in how companies operate. Across the globe, they have made the shift to a more environmentally sustainable way of working. Why? In today’s market, consumers are making purchases because of their distinct connections with a […]

Conquering Your Fear of Public Speaking

Conquering Your Fear of Public Speaking

Published on September 26, 2017, at 7:48 p.m. by Rachel Tomchin Fear comes in different forms. Whether it’s of snakes, heights or death, it can seem inescapable. However, there are ways to manage these anxieties and techniques to work around them. While many fears are avoidable, public speaking, unfortunately, is not. Acknowledge the fear Statistics […]

The American Red Cross: PR Efforts Before, During and After Hurricane Harvey

The American Red Cross: PR Efforts Before, During and After Hurricane Harvey

Published on September 25, 2017, at 7:30 p.m. by Parker Rocco. Over the past month, the southeastern United States has been battered by strong Atlantic storms, including hurricanes Harvey, Irma and Maria. As a result, the American Red Cross  has had its hands full, serving meals, providing shelters, distributing relief items and providing health services […]

What to Write in Your PR Blog

What to Write in Your PR Blog

Published on Sept. 20, 2017, at 10:19 a.m. by Brie Carter. Is your blog a dud? Can’t think of anything to write about? When a company, nonprofit or agency has an active blog, it shows true interest in being heard. It’s one of the cheaper forms of communication, since it is published on your own website. […]

The Black, White & Gray Areas of Lying & Deception In PR

The Black, White & Gray Areas of Lying & Deception In PR

Published on September 19, 2017, at 5:27 p.m. by Mallory McDonald. Lying and deception seem like black and white subjects — clearly defined as right or wrong. However, in a field like public relations that relies greatly on public image and client satisfaction, lying and deception can become a gray area. For the most part, […]

Free(dom) Music

Free(dom) Music

Published on Sept. 18, 2017, at 3:23 p.m. by Jessie Banks. If you have ever been to a major city, there is a good chance you’ve seen at least one struggling musician on the sidewalks. In New York City they come in the form of guitarists, violinists and singers lining the subway walls, just waiting […]

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