A Royal Campaign

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Published on June 13, 2017, at 8:38 a.m.
by Kayla Sullivan.

The Duke and Duchess of Cambridge and Prince Harry have launched a campaign in the United Kingdom called Heads Together to encourage conversations about mental health. The Royal Foundation has partnered with eight charities that provide support for people struggling with mental health while raising awareness.

According to The Royal Foundation website, “Through their work with young people, emergency response, homeless charities, and with veterans, Their Royal Highnesses have seen time and time again that unresolved mental health problems lie at the heart of some of our greatest social challenges.”

In their biggest project yet, their Royal Highnesses have been extremely visible and accessible to the public leading up to the campaign’s main events.

Photo courtesy of www.headstogether.org.uk

Heads Together was chosen as the charity of the year for the 2017 London Marathon. Participants and onlookers could use the Snapchat filter created for the event, sport the #HeadsTogether headbands passed out at the marathon and even get the chance to mingle with the royals who were in attendance.

Heads Together has created a series of videos titled #ThereForMe highlighting support of mental health and #OkToSay encouraging conversation about depression, anxiety and suicidal thoughts to promote the idea that “two heads are better than one.” The Duke and Duchess of Cambridge and Prince Harry can be seen in an #OkToSay video discussing the loss of their mother, Princess Diana, when they were very young and not asking for help coping with the loss.

The royals were seen at various other events leading up to the marathon, including conferences, marathon training days, charity partner events, school visits, helpline services, barbecues, etc. They even made an appearance on the popular BBC Radio One show with Scott Mills to surprise a fellow DJ who planned to run the marathon. They stuck around to announce the official music chart for that week.

The Heads Together initiative raised vital funds for the following charities: Best Beginnings, CALM – The Campaign Against Living Miserably, Contact, Place2Be, The Mix, YoungMinds and Mind.

The royals always seem to be involved in charities; however, with Heads Together the public feels like they are hearing from and seeing William, Kate and Harry rather than the Duke and Duchess of Cambridge and Prince Harry. Witnessing the normally private royals open up about their own struggles is encouraging the public to follow suit and reach out for help.

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