Skip links

The Drive Behind the Dream

The Drive Behind the Dream

Published on April 10, 2017, at 8:22 a.m. by Tristen Gell. “All our dreams can come true if we have the courage to pursue them.” — Walt Disney  The Walt Disney Company teaches children to dream big. From a young age, Alyse Goodwin had a dream to work for Disney. Through her courage, hard work […]

The Influence of Self-Branding

The Influence of Self-Branding

Published on April 6, 2017, at 6:52 p.m. by Briana Borcic. Cameron Dallas, Taylor Caniff, Nash Grier, Jenna Marbles. You may recognize these names from your favorite social media platforms like Instagram, Vine, YouTube and Twitter, among others. What sets these big names apart from everyone else is their success in self-branding. In 2011 Cameron […]

Products in Disguise

Products in Disguise

Published on April 6, 2017, at 6:47 p.m. by Julia Cione. Almost every time I watch movies with some of my PR friends, we blurt out “product placement” when we see specific brands on screen. It makes us laugh because we know there was a team of people who decided whom they were going to target […]

Keep It Local

Keep It Local

Published on April 5, 2017, at 7:35 a.m. by Terrika Woods. As communicators, we are taught the value of keeping up with current news and trends. Some people keep up with major news outlets, and others read the latest from fashion bloggers. We live in an age of mass media and a 24/7 news cycle. […]

Our Future’s Most Promising

Our Future’s Most Promising

Published on April 5, 2017, at 1:20 p.m. by Kahla Anderson. The American Advertising Federation awards the “Most Promising MultiCultural Student” award (MPMS) every year to the top 50 students in the country. Students can be advertising or public relations majors. The program consists of an all-expense-paid trip to New York, including professional development opportunities, […]

The Presidency PR Transition

The Presidency PR Transition

Published on April 5, 2017, at 12:06 p.m. by Briana Borcic. President Donald J. Trump’s inauguration may have opened a new door for public relations. Over the past year, President Trump has taken the media by storm and has betrayed all social norms when it comes to speaking publicly as a leader. This is not to […]

The Trailblazers of PR History

The Trailblazers of PR History

Published on April 3, 2017, at 8:20 a.m. by Erica Cooke. They are the giants who came before us. They are the ones we read about in books and hear about in our Principles of PR class — the ones who set the groundwork for our profession and the shoulders we stand on that make […]

Mess with Texas!

Mess with Texas!

Published on April 3, 2017, at 8:17 a.m. by Julia Cione. Everything is bigger in Texas, including the opportunities. Whether it’s the portion sizes of food or its booming economy, Texas lives large in all areas of life — including the public relations industry. According to Forbes’ Best Places for Business and Careers, Dallas ranks 10th and […]

The Beauty of Publicity

The Beauty of Publicity

Published on April 3, 2017, at 8:10 a.m. by Tristen Gell. The live-action “Beauty and the Beast” movie has been one of the most highly anticipated films of 2017. According to The Guardian, the original teaser-trailer broke the record for the number of views of a teaser-style trailer. It was viewed 91.8 million times in the first […]

Return to top of page