My Ode to Platform

Published on April 27, 2017, at 9:24 a.m. by Lynn Brantley. As graduation creeps upon me, I find myself looking back and wondering where my senior year has gone — let alone the past four…

Lessons from the Emerald City

Published on April 26, 2017, at 1:24 p.m. by Erica Cooke. Seattle, the land of coffee and rain. It took a four-hour car ride from Tuscaloosa, Alabama, to a plane ride from Atlanta to O’Hare…

PR Women Who Changed History

Published on April 26, 2017, at 10:02 a.m. by Dr. Meg Lamme, APR, Contributing Writer To celebrate National Women’s History Month, the Museum of Public Relations, co-founded by Shelley Spector and Barry Spector of Spector &…

Marketing and Public Relations: The Value of Switching Hats

Published on April 25, 2017, at 11:00 a.m. by Julia Cione. Public relations and marketing jobs seem to have many overlapping roles in the job market. There are obvious differences between the two industries; however, it…

A Campaign Creating Quite the Buzz

Published on April 24, 2017, at 8:10 a.m. by Meredith Folsom. When you think of Frosted Flakes, you think of a tiger. When you think of Trix, you think of a rabbit. When you think…

Some Things Stay the Same

Published on April 19, 2017, at 9:03 p.m. by Briana Borcic. Public relations has come a long way since 1991, but a lot of the ideas, drive and mission have remained the same. In a recent…

LUV at First Flight

Published on April 18, 2017, at 11:00 a.m. by Clara Balestrieri. As you’re sitting at your computer and planning your next trip, what do you look for specifically? Low fares? Layovers? Airlines? Of course, we…

How Nonprofits Profit from CreateAthon

Published on April 18, 2017, at 11:00 a.m. by Meredith Folsom. Nonprofits face a challenge when it comes to promoting their specific advocacy or social cause. This is often due to a lack of funds…

United We Fall

Published on April 12, 2017, at 5:04 p.m. by Josh Downey. United Airlines is currently facing a crisis that will be remembered by all public relations professionals. Security guards forcibly removed a customer from a…

Public Relations and Politics: Tied Together

Published on April 10, 2017, at 1:25 p.m. by Josh Downey. The past few years of American politics have been interesting to say the least. Scandal after scandal, along with the introduction of the terms…

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