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My Ode to Platform

My Ode to Platform

Published on April 27, 2017, at 9:24 a.m. by Lynn Brantley. As graduation creeps upon me, I find myself looking back and wondering where my senior year has gone — let alone the past four years. I could tell you it was lost to nights staying up late studying, watching football on Saturdays or spending […]

Lessons from the Emerald City

Lessons from the Emerald City

Published on April 26, 2017, at 1:24 p.m. by Erica Cooke. Seattle, the land of coffee and rain. It took a four-hour car ride from Tuscaloosa, Alabama, to a plane ride from Atlanta to O’Hare airport in Chicago, a five-hour delay, then a four-hour flight to finally make it to the rainy city.   Each […]

PR Women Who Changed History

PR Women Who Changed History

Published on April 26, 2017, at 10:02 a.m. by Dr. Meg Lamme, APR, Contributing Writer To celebrate National Women’s History Month, the Museum of Public Relations, co-founded by Shelley Spector and Barry Spector of Spector & Associates, an independent PR firm in New York, held a forum on March 9 to celebrate women’s history in public […]

Marketing and Public Relations: The Value of Switching Hats

Marketing and Public Relations: The Value of Switching Hats

Published on April 25, 2017, at 11:00 a.m. by Julia Cione. Public relations and marketing jobs seem to have many overlapping roles in the job market. There are obvious differences between the two industries; however, it is important to recognize the ways in which they are strikingly similar. Mary Brinkopf, marketing manager at AT&T, has held […]

A Campaign Creating Quite the Buzz

A Campaign Creating Quite the Buzz

Published on April 24, 2017, at 8:10 a.m. by Meredith Folsom. When you think of Frosted Flakes, you think of a tiger. When you think of Trix, you think of a rabbit. When you think of Cheerios, you think of a bee — well, that’s no longer the case if you are purchasing Cheerios in […]

Some Things Stay the Same

Some Things Stay the Same

Published on April 19, 2017, at 9:03 p.m. by Briana Borcic. Public relations has come a long way since 1991, but a lot of the ideas, drive and mission have remained the same. In a recent interview, Cheryl Nelson, who holds a bachelor’s degree in English from Monmouth College, talked about her experience in PR and […]

LUV at First Flight

LUV at First Flight

Published on April 18, 2017, at 11:00 a.m. by Clara Balestrieri. As you’re sitting at your computer and planning your next trip, what do you look for specifically? Low fares? Layovers? Airlines? Of course, we take all of those things into consideration, but there is a story behind a certain airline that can help with […]

How Nonprofits Profit from CreateAthon

How Nonprofits Profit from CreateAthon

Published on April 18, 2017, at 11:00 a.m. by Meredith Folsom. Nonprofits face a challenge when it comes to promoting their specific advocacy or social cause. This is often due to a lack of funds that nonprofits have; the little funds nonprofits collect are put toward the direct cause of the nonprofit. “Having worked in […]

United We Fall

United We Fall

Published on April 12, 2017, at 5:04 p.m. by Josh Downey. United Airlines is currently facing a crisis that will be remembered by all public relations professionals. Security guards forcibly removed a customer from a flight leaving from Chicago and heading to Louisville, Kentucky, on April 10, 2017. The story has gone viral on social […]

Public Relations and Politics: Tied Together

Public Relations and Politics: Tied Together

Published on April 10, 2017, at 1:25 p.m. by Josh Downey. The past few years of American politics have been interesting to say the least. Scandal after scandal, along with the introduction of the terms “fake news” and “alternate facts,” have made for quite an interesting, if not exciting, election cycle. Audiences were always kept […]

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