Brands that Fit
Published on March 3, 2017, at 11:15 a.m.
by Julia Cione.
Living a healthy lifestyle has basically become a fashion trend. People are showcasing their physically fit behavior all over their social media platforms. From keeping up with personal social media posts at the gym or making a super fiber-rich protein shake to posting before-and-after pictures, people have become fascinated with this healthy living trend.
How did this huge movement happen? Well, it wasn’t overnight. The trend slowly made its way to the top of the food chain, no pun intended, to become a market taking the world by force. There are numerous reasons fitness brands and this trend exploded in 2016 and are continuing to rapidly grow in 2017.
Regular fitness centers are out and privately owned fitness centers are in.
Going to work out at a regular fitness center is old news. New companies are expanding rapidly across the world and making their brands well-known. Some of these include Orangetheory, currently with 500 studios, and Pure Barre, with 400 studios. Others include SoulCycle, CycleBar and Barre Code.
These fitness companies are capitalizing on the instructor-based class that one can get the best workout in a short amount of time. Word of mouth drives this expansion, as many people become almost addicted to these types of workouts. The companies don’t even have to push their customers to spread the word because they are doing it themselves.
Social media isn’t just for artsy photos anymore.
Another reason for the rapid healthy lifestyle trend in recent years is because of the television and social media influencers promoting the trend. For example, Adriana Lima, Victoria’s Secret model, has become a worldwide-known advocate for living a healthy lifestyle. As seen in her constant Instagram posts of sweaty selfies after a vigorous workout, clean eating and being active on a day-to-day basis, she has influenced a great number of her followers to do the same in their own lives.
Khloe Kardashian has started her own show called “Revenge Body,” putting contestants on a weight loss challenge by utilizing her connections with trainers, nutritionists and professional counselors in Los Angeles. Her followers not only consist of the typical glam and fashion groupies but now include the fitness groupies as well.
These social media influencers also include Kate Hudson, brand ambassador of her Fabletics fitness wear. Kayla Itsines, developer of the fitness app program “Sweat with Kayla,” has 6.4 million followers on Instagram. Athletes like Misty Copeland, Serena Williams, Steph Curry, Tom Brady, Ronda Rousey and Cristiano Ronaldo are paid millions to be brand ambassadors to promote their healthy lifestyle choices in what they drink, eat and do.
Wearable technology to track your stats.
Seen anyone wearing those Fitbits or Apple Watches lately? The answer is yes. These types of wearable technology are one of the firsts to enable individuals to track their fitness activity with ease. It has become a competition among many to share their activity with others to see who can get the most steps or burn the most calories on a day-to-day basis.
According to a survey by Transparency Market Research, the estimated market value of wearable technology is expected to grow to 5.8 billion by 2018. People are going nuts over these devices, and it’s created an industry that promotes the healthy lifestyle trend and related brands.
Millions of people across the world have jumped on this movement. As 2017 continues, we will likely see new brands developing and promoting healthy eating, fitness programs and active wear. So if you’re a company wanting to go viral with your products, I’d definitely get on board with this healthy lifestyle trend. You won’t regret it with the millions of loyal customers who will soon come your way.
