Published on December 21, 2017, at 8:12 a.m. by Grace Turner. Forget dropping your application into the black hole that is the corporate job portal, and remember the secret sauce to getting your dream job: a referral and a powerful personal value proposition (PVP). You know those people who seem to be swimming in job […]
Published on December 21, 2017, at 7:40 a.m. by Parker Rocco. The term personal branding has transformed since it was first coined by Tom Peters in 1997. Today, more than ever before, young public relations professionals need to distinguish themselves from other, highly qualified professionals in the competitive job market. According to William Arruda, a […]
Published on December 20, 2017, at 7:20 a.m. by Caitlin Heffley. For most, college can be summed up in a few short phrases, words or images. Perhaps the idea is a chant from a Greek organization to which one belonged, or a vision of an old dorm room or apartment. Maybe it is the name […]
Published on December 21, 2017, at 8:00 a.m. by Grace Turner. Last year, the Kremlin announced that it’s seeking a new contract with a Western public relations firm to improve Russia’s image abroad. Considering recent headlines of Russia’s interference in U.S. affairs, one might view a contract between a U.S. firm and the Russian government […]
Published on December 18, 2017, at 1:47 p.m. by Parker Rocco. On September 26, 2017, Twitter announced that the social media platform will now allow users to compose longer tweets. In fact, the length of one tweet has doubled. Now, Twitter users have the opportunity to post messages that are up to 280 characters in […]
Published on December 15, 2017, at 7:25 a.m. by Grace Turner. Ivy Lee: founder, pioneer and trailblazer of public relations. We study him and other PR giants, such as Edward Bernays, Arthur Page and Betsy Plank, for their contributions to our field. However, we must delve deeper and recognize these people for what they were: […]
Published on December 15, 2017, at 7:20 a.m. by Lexi McKenzie. Celebrities have been rebranding themselves for years but lately, public figures seem to be changing up their images left and right. The popularity in rebranding begs the question, what exactly goes into the rebranding of a celebrity? Rebranding is the process of changing or […]
Published on December 12, 2017, at 10:46 a.m. by Hyland Stockton. While the original rivalry between The University of Alabama and Auburn University started in 1893 with the widely popular “Iron Bowl,” a new competition began a hundred years later in 1994. This new competition, while still very heated, takes a little bit of a different […]
Published on December 11, 2017, at 6:57 p.m. by Caitlin Heffley. “What do you want to be when you grow up?” For young children, this is a common question that often evokes answers of all kinds. As people grow older and their interests narrow, perhaps the questions become more short term, such as “What are […]
Published on December 7, 2017, at 1:18 p.m. by Hope Runyan. A student-run, online publication focused on the creative exchange of ideas between practitioners, professionals and students, Platform Magazine is an all-encompassing public relations magazine. From the discussion of ethics to industry trends, Platform exists to encourage creativity and inspire those in the field of public […]
