Posted on February 11, 2016, at 1:15 p.m. by Hannah MacInnis. Product placement is one of the oldest tricks in the book, as well as one of the most effective. Why wouldn’t you want to drink the same soda or eat the same candy bar as your favorite TV star? That insight is why Coke […]
Posted on February 11, 2016, at 12:30 p.m. by Mackenzie Lyng. In April 2011, creator of TOMS shoes, Blake Mycoskie, asked the world a question: Will everyone go barefoot? From this question, Mycoskie started One Day Without Shoes. The yearly movement teaches the world about the risk of infections and diseases children in developing countries […]
Posted on February 10, 2016, at 4:15 p.m. by Lindsey Young. In 2015 the unemployment rate for college graduates was 7.2 percent, while the underemployment rate was 14.9 percent. With threats of unemployment and student loans constantly haunting new graduates, many are trying to find new ways to stand out in the job application process. […]
Posted on February 10, 2016, at 10:00 p.m. by Mackenzie Lyng. When you think of Nestle brands, you probably envision tasting the flaky, peanut-butter-flavored center of a Butterfinger or smelling freshly baked Toll House cookies. But the Swiss food conglomerate’s products do more than just satisfy a sweet tooth. Nestle’s international branding success has turned […]
Posted on February 9, 2016, at 10:32 a.m. by Bridget Burkley, Guest Contributor. The annual national conference for both the Public Relations Student Society of America and the professional Public Relations Society of America took place at the Marriot-Marquis in Atlanta, Georgia, beginning Friday, Nov. 6. The buzz and excitement were noticeable at the larger-than-life […]
Posted on February 8, 2016, at 4:11 p.m. by Mackenzie Lyng. Have you ever used social media as a way to get customer service? Companies are now serving consumers on the social level. As many organizations would agree, customer satisfaction is the core of building strong, lasting relationships. Bryan Lyng, CEO and founder of Lyng […]
Posted on February 5, 2016, at 1:40 p.m. by Mackenzie Ross. Like many little girls, I spent countless hours crafting fairytales, building dream homes and finding the perfect pink outfit for my 11.5 inch, blonde-haired, blue-eyed best friend. The doll known as “Barbie” was more than just a toy; she was my opportunity to do […]
Posted on February 5, 2016, at 1:40 p.m. by Shelby Bonner. According to a Public Relations Society of America report, around 70 percent of its members are women. There are a million theories as to why women dominate PR, but one thing’s for certain — women do great things in PR. The impact “Studies have […]
Posted on February 4, 2016, at 11:00 p.m. by Rachel Chandler. The Super Bowl 50 Host Committee, composed of various Bay Area leaders, plans to redefine the meaning of hosting what some call America’s unofficial holiday, “Super Bowl Sunday.” How do they plan to make this golden anniversary, as the National Football League labeled it, […]
Published on February 3, 2016 at 4:15 p.m. by Ana Vega. Public relations are two words that when put together give many people the wrong impression of what this field is all about.People often think that if you work in this profession, you are good at manipulating others and even better at lying. While […]
