Coke & Grease: They Go Together

Posted on February 11, 2016, at 1:15 p.m. by Hannah MacInnis. Product placement is one of the oldest tricks in the book, as well as one of the most effective. Why wouldn’t you want to…

How Storytelling Captivates and Inspires

Posted on February 11, 2016, at 12:30 p.m. by Mackenzie Lyng. In April 2011, creator of TOMS shoes, Blake Mycoskie, asked the world a question: Will everyone go barefoot? From this question, Mycoskie started One…

The Dilemma of Unpaid Internships

Posted on February 10, 2016, at 4:15 p.m. by Lindsey Young. In 2015 the unemployment rate for college graduates was 7.2 percent, while the underemployment rate was 14.9 percent. With threats of unemployment and student…

The Sweet Secret to Nestle’s Global Branding Success

Posted on February 10, 2016, at 10:00 p.m. by Mackenzie Lyng. When you think of Nestle brands, you probably envision tasting the flaky, peanut-butter-flavored center of a Butterfinger or smelling freshly baked Toll House cookies.…

Insights from a National Conference Attendee

Posted on February 9, 2016, at 10:32 a.m. by Bridget Burkley, Guest Contributor. The annual national conference for both the Public Relations Student Society of America and the professional Public Relations Society of America took…

How Social Media Streamlines Customer Service

Posted on February 8, 2016, at 4:11 p.m. by Mackenzie Lyng. Have you ever used social media as a way to get customer service? Companies are now serving consumers on the social level. As many…

It’s a New Barbie World

Posted on February 5, 2016, at 1:40 p.m. by Mackenzie Ross. Like many little girls, I spent countless hours crafting fairytales, building dream homes and finding the perfect pink outfit for my 11.5 inch, blonde-haired,…

Tackling Promo for Super Bowl 50

Posted on February 4, 2016, at 11:00 p.m. by Rachel Chandler. The Super Bowl 50 Host Committee, composed of various Bay Area leaders, plans to redefine the meaning of hosting what some call America’s unofficial…

Putting the Truth Back into PR

Published on February 3, 2016 at 4:15 p.m. by Ana Vega. Public relations are two words that when put together give many people the wrong impression of what this field is all about.People often think…

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