Skip links

Perrier’s Successful Track Record

Perrier’s Successful Track Record

Posted January 19, 2015, 8:55 p.m. by Michelle Sue Agee. Perrier, the French sparkling water with an outstanding, recognizable shape and label, has a great brand track record. Perrier has always celebrated art; it is a fashionable choice. According to the Perrier website, Perrier is “always cutting edge, the brand aims to project a bold, […]

Running the Race

Running the Race

Posted: January 18, 2015, 3:45 p.m. by Jean Faircloth. Running . . . You either love it or you hate it, but despite your differing opinions, we can all learn from it. Learning to run When I first began running, I could barely run half of a mile consistently. I was also very slow and […]

Reporting Live from the Crib

Reporting Live from the Crib

Posted: January 17, 2o15, 11:30 a.m. by Michelle Pierce. In this day and age, it seems that I can’t go anywhere without spotting a group of friends or an individual snapping a quick selfie to share on social media. The signature duck-face, along with many other facial expressions, is now considered a societal norm. The […]

PR Lessons cc: Tim Riggins

PR Lessons cc: Tim Riggins

Posted: January 16, 2015, 11:57 a.m. by Rachel Uniatowski. “Friday Night Lights” is a show about a football-crazed town in Texas with a lot of heart and soul. From high school football to family, the show has taught us a ton of valuable lessons — even in public relations. As each season progressed, the more […]

Tinder Moments Gone Wrong

Tinder Moments Gone Wrong

Posted: January 15, 2015, 10:12 a.m. by Kelsey Weiss. Oh, Tinder. Some people love you; some people hate you. The mere mention of your name either causes an adrenaline rush or brings chills down spines — depending on who you ask. With more than 1 billion “swipes” daily, it’s likely that you know someone with their […]

Commit to LinkedIn

Commit to LinkedIn

Posted: Wednesday, January 14, 2015, 3:01 p.m. by Michelle Sue Agee. LinkedIn is no longer a static hub for your résumé. The platform has ramped up its performance power by generating and curating content for all professionals and providing more profile management tools. An active account will open doors. With a traceable reputation, active users experience […]

A Tweet of Giving

A Tweet of Giving

Posted: January 14, 2015, 10:18 a.m. by Mary Kathryn Woods Tis the season to be jolly — and charitable, of course. The holiday season inspires individuals, businesses and organizations, alike, to give back to their favorite causes. This spirit of giving reappears every year, but #GivingTuesday has turned it up a notch. In 2012, New […]

Watt’s Hot for Tailgating

Watt’s Hot for Tailgating

Posted: January 12, 2015, 6:48 p.m. by Stefanie Dunlap In public relations, finding the most cohesive and beneficial partnerships can help launch a campaign even further and reach a larger audience. When searching for a partner, whether it be a celebrity or a brand, it is imperative to ensure that the partnership will support each […]

Brian Easter: A Catalyst for Change

Brian Easter: A Catalyst for Change

Posted: January 12, 2015, 6:34 p.m. by Rachel Uniatowski. In our world, we sometimes let stereotypes alter our judgment of people, especially chief executive officers. We forget that every person has his own story, and Brian Easter, CEO of Nebo Agency, certainly doesn’t fit any stereotype and has his own story to tell. “We didn’t […]

Real Beauty Catches On

Real Beauty Catches On

Posted: January 9, 2015, 1:11 p.m. by Jean Faircloth. Kudos to Dove as it celebrates a decade of success in its determination to empower women through its Campaign for Real Beauty! There has been a domino effect of companies wanting to take part in celebrating the “real beauty” of women. How did it begin? Dove […]

Return to top of page