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Amazon’s Colossal Gaffe

Amazon’s Colossal Gaffe

Posted on December 11, 2015, at 4:00 p.m. by Katie Gatti. Nazi-related images and stylized American flags that included the German eagle and iron cross in place of stars surrounded New York City subway passengers on Nov. 23. An elaborately executed public transportation street tag? A sick joke by late-to-the-party Communist sympathizers? No, this historically […]

Social Media-ting a Crisis

Social Media-ting a Crisis

Posted on December 10, 2015, at 7:00 p.m. by Madalyn Atherton. “If the citizens of Pompeii, before they were consumed by fire, had a chance to tell their friends and family throughout Rome, ‘I love you,’ ‘I’m scared,’ ‘Don’t forget me,’ don’t you think they’d have taken the chance?” This is an excerpt of a […]

The Code to Success

The Code to Success

Posted on December 10, 2015, at 4:10 p.m. by Tatum Roessler. Being bilingual or fluent in a foreign language can really give you a leg-up on job competition, especially at companies with international headquarters or offices. However, some of the most important languages you can learn today are not Romance, or Arabic, or even Mandarin […]

Keeping the Press in Public Relations: Lessons from Kobe Bryant

Keeping the Press in Public Relations: Lessons from Kobe Bryant

Posted on December 9, 2015, 7:00 p.m. by Shelby Bonner. Fan or not of Kobe Bryant, the news of his emotional poem announcing that he would retire at the end of the current NBA season was one of the biggest sports news stories over Thanksgiving weekend. Bryant’s short poem directly addressed his younger days as a basketball […]

A Balancing Act

A Balancing Act

Posted on December 8, 2015, at 6:50 p.m. by Kristen Ellis. Feeling like you’re a hamster running full-speed on a never-ending, spinning wheel? It could be because you’re forgetting three little words: work-life balance. “Work-life balance is a fantasy.” “How to achieve balance? That is the million-dollar question.” “Work-life balance? Ha.” We’ve all heard statements […]

Expedia: Bringing #TBT to Life

Expedia: Bringing #TBT to Life

Posted on December 8, 2015, at 6:50 p.m. by Kristen Ellis. It’s that time of year again. Thanksgiving vibes are in the air, autumn leaves are falling and holiday cheer is all around. In the spirit of the season, I’d like to express my personal thanks for the Shorty Awards. Brought to us by the Brooklyn-based Sawhorse […]

Fashion PR

Fashion PR

Posted on December 7, 2015, at 6:45 p.m. by Tatum Roessler. While some dream of sitting front-row at Mercedes Benz or Paris Fashion Week, others dream of working behind the runway with a career in fashion publicity. In recent years, fashion moved from the pages of Vogue and Elle to social media, dominating our Snapchat […]

Handwritten Holiday

Handwritten Holiday

Posted on December 7, 2015, at 6:40 p.m. by Luke Thomas. As string lights begin to appear on balconies and Mariah Carey’s familiar carol blasts from every storefront entrance, there are a few things you can always expect to appear in your mailbox: colorful ads on flimsy paper announcing the deals-you-can’t-miss this Black Friday, an […]

Painting PR: How Professionals Market Art and Galleries

Painting PR: How Professionals Market Art and Galleries

Posted on December 4, 2015, at 6:40 p.m. by Caroline Giddis. Bright lights shine down on canvases with beautiful splashes of color. Stimulating works of art hang in the windows, inviting strangers to come inside. From the perspective of a local art gallery, does the work speak for itself, or has the art world finally […]

Score the Job the Write Way

Score the Job the Write Way

Posted on December 4, 2015, at 6:30 p.m. by Mackenzie Lyng. Just imagine: You’ve submitted your application, résumé and cover letter to the PR agency of your dreams. A week later, the agency contacts you to schedule an initial interview. You crush it and know that you are on the brink of getting that job […]

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