Twitter’s Poll: Yes or No?

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Posted on November 30, 2015, at 5:45 pm.
by Hayley Kilgo.

Sometimes making a simple decision of what you should wear, eat for dinner or watch next on Netflix can be a rather difficult choice. But no worries, Twitter has officially released an easy way to get help with making those decisions with the creation of … polls.

On Oct. 21, Twitter announced the newest update to its social platform. Users can now create a two-choice poll right from the compose box that will remain live for 24 hours with anonymous answers. Twitter also shared a step-by-step tutorial on how to vote on and create a poll.

According to a statement on Twitter’s blog, Todd Sherman said, “If you want the public’s opinion on anything — what to name your dog, who will win tonight’s game, which election issue people care most about — there’s no better place to get answers than on Twitter. For poll creators, it’s a new way to engage with Twitter’s massive audience and understand exactly what people think. For those participating, it’s a very easy way to make your voice heard.”

With the upcoming presidential elections, we should expect to see many polls pertaining to politics. But not only can politicians get the most out of this feature; others will be able to use this tool to increase engagement, too.

Within just a week of Twitter releasing its poll option, several companies have jumped on the bandwagon and seen great success. Therefore, it’s likely that the polls are only going to continue to help companies increase engagement with their followers. For example, with polls, companies can request product feedback and then see what the public likes and doesn’t like as well as conduct other market research. Polls also provide a great way to survey your audience before pursuing your latest idea and allow them to play a part in deciding what content you publish.

Although it has only been a short time since the launch, Twitter’s creation of polls seems to boost brand engagement and present the opportunity to build strong connections. Fans and followers love to feel connected to their favorite brands and individuals, and polls allow the chance for interaction with them. As more companies become familiar with Twitter’s poll feature, I look forward to seeing how brands get creative with them along with the success they have by incorporating them into their social media plan.

So, great job, Twitter … I am excited to see what new feature you will roll out next.

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