No Spin: Public Relations Accreditation Ensures Ethics, Integrity

Posted: October 15, 2014, 231 p.m.
by Teri K. Henley, MBA/APR, Julie Ross Senter, APR, and Elaine C. Witt, APR.

“It’s just PR.” We’ve all heard it. The implication that public relations is synonymous with clouding the issues, glossing over the truth, putting lipstick on a pig. And when public relations professionals hear that phrase, we know that PR has a “PR problem” of its own. Not enough business professionals understand the best practices and ethical standards that drive truly effective public relations — sometimes not even those who claim to practice it.

And it isn’t a new problem.

To read more of this op-ed originally published by the Montgomery Advertiser, click here.