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And the Winner Is…

Posted At: November 20, 2013 2:10 p.m. by Jacquie McMahon Most public relations practitioners agree on the importance of applying for awards. Winning a prestigious award like the Silver Anvil rewards the team and the client for hard work throughout a campaign. But what about internal awards?

Leadership Series: The Man Behind Weber Shandwick

Leadership Series: The Man Behind Weber Shandwick

Posted At: November 20, 2013 8:04 a.m. by Benjamin Ladrillono. A “Typical” Day for a CEO in an always on world The sun rises on a typical New York day. Andy Polansky, chief executive officer of global public relations firm Weber Shandwick, wakes up and begins his regular morning routine. As his coffee brews, he starts the day […]

#RockTheFirm: University of Texas Tower PR

#RockTheFirm: University of Texas Tower PR

Posted At: November 19, 2013 11:00 a.m. by Karly Weigel Texas Tower PR at the University of Texas is becoming a powerhouse both locally and nationally. This student-run firm works specifically with local nonprofits in the Austin area. The students are quickly defining grassroots PR in the state of Texas. Their dedication and focus on individual […]

Movember: The Month for Lip Sweaters

Movember: The Month for Lip Sweaters

Posted At: November 18, 2013 2:15 p.m. by Brian C. Hoff For the past 10 years, more than three million people around the world have begun a revolution to colloquially rename November in the name of men’s health awareness. During Movember, men grow mustaches to raise an eyebrow or two with the goal of striking up […]

Social Media Can Ground an Airline

Posted At: November 18, 2013 10:15 a.m. by Lexi Holdbrooks. In order to maintain a mutually beneficial relationship between the airlines and their publics, airlines now must monitor social media to avoid crises and must be prepared to handle the situation at any given time.

PRSSA National Conference Session Recap: iögo Yogurt

PRSSA National Conference Session Recap: iögo Yogurt

Posted At: November 16, 2013 1:35 p.m. by Karly Weigel. Along with keeping chemicals and unknown additives out of its yogurt, iögo uses milk from a select few Canadian dairy famers and is not afraid to be transparent about these farms. Six unique yogurt products and 40 flavors give consumers an array of yogurt choices. […]

A Need for Specialization?

A Need for Specialization?

Posted At: November 15, 2013 4:05 p.m. by Jacquie McMahon The public relations field is divided into sectors. Practitioners’ careers lead them to become experts in a specialized niche, whether that may be something like crisis communications or public affairs. The website of the Public Relations Society of America does a great job listing these […]

The Branding Bowl: The Tide vs. The Ducks

Posted At: November 14, 2013 10:15 a.m. by Lexi Holdbrooks. They say don’t judge a book by its cover, but just one look at that flat screen TV in your living room and you can tell a whole lot about the team you’re watching.

A PR Student’s Manifesto

Posted At: November 14, 2013 10:00 a.m. by Susan Griffiths. Here are a few valuable, and often overlooked, lessons I learned through my time in the hallowed halls of Reese Phifer:

#RockTheFirm: Boston University’s PRLab

#RockTheFirm: Boston University’s PRLab

Posted At: November 14, 2013 9:55 a.m. by Karly Weigel Having the bragging rights as the oldest student-run public relations firm comes with certain responsibilities and shoes to fill. Boston University’s PRLab steps up to the challenge and continues the strong legacy the firm has created since opening in 1978. PRLab operations PRLab is currently […]

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