Don’t be a Quitter. Get a Twitter.

Posted At: January 11, 2013 2:20 P.M. by Jules Rice If the words “hashtag,” “follow,” “tweet” and “retweet” mean nothing to your PR plan, you may be falling behind in the ever-advancing world of social…

Bruce Berger on the Role of Counselor in Public Relations

Posted At: January 9, 2013 3:20 P.M. by Sam Nathews The public relations professional wears many hats. He is expected to be a masterful writer, strategic genius, crisis handler, networker, influencer, digital deity, media mastermind…

PR Girl Takes over the World

Posted: January 4, 2013 at 12:10 P.M. by Anna Moultrie, Contributing Writer One follower at a time, Aliza Licht has taken the Twitter world by storm. Licht is DKNY’s senior vice president, who revealed herself…

Breathing Life Into Your Content

Posted: January 3, 2013 at 3:43 P.M. by Nicole Hohman. The most successful users of compelling content concentrate on knowing who their audience is and how to address them. Once you determine your target audience, you can then efficiently determine what content or platform is appealing to that audience. After assessing what your audience needs to hear, you can create eccentric yet directed content that incites a response.

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