Posted: January 15, 2013 at 12:15 P.M. by Christina Steward Often referred to as the Oscars of the PR world, the PRWeek Awards are a chance to salute the industry’s best. In March, the 2012 winners were announced; among them was Cari Steiner, the 2012 Young PR Professional of the Year. “It’s always good to […]
Posted At: January 11, 2013 2:20 P.M. by Jules Rice If the words “hashtag,” “follow,” “tweet” and “retweet” mean nothing to your PR plan, you may be falling behind in the ever-advancing world of social media. Twitter has emerged as an extremely powerful PR tool over the past couple of years, and PR pros should […]
Posted At: January 9, 2013 3:20 P.M. by Sam Nathews The public relations professional wears many hats. He is expected to be a masterful writer, strategic genius, crisis handler, networker, influencer, digital deity, media mastermind and a top-tier conversationalist, to name a few. Each of his abilities is vital to the well-being of the company […]
Posted: January 4, 2013 at 12:10 P.M. by Anna Moultrie, Contributing Writer One follower at a time, Aliza Licht has taken the Twitter world by storm. Licht is DKNY’s senior vice president, who revealed herself in September 2011 as the face behind the Twitter sensation DKNY PR Girl. She is now one of the top powerhouses in […]
Posted: January 3, 2013 at 3:43 P.M. by Nicole Hohman. The most successful users of compelling content concentrate on knowing who their audience is and how to address them. Once you determine your target audience, you can then efficiently determine what content or platform is appealing to that audience. After assessing what your audience needs […]
