#RockTheFirm: Fifth Street Communications

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Posted At: December 10, 2013 8:45 a.m.
by Lydia Hawley, Kelli Oxley & Amanda Sills

Background

Fifth Street Communications® (FSC) is a community-oriented, student-staffed public relations agency run out of Anderson University in Anderson, Ind. Since 2008, the agency has been upheld by the mission and values of AU. FSC provides AU students studying public relations an opportunity to put into practice the concepts learned in the classroom. It also provides central Indiana not-for-profit and government organizations with quality and affordable public relations support.

The FSC director and account managers work directly with clients to help establish brands, create content, interact with the community and design web pages. FSC provides one-on-one assistance to clients to ensure consistent and quality work.

FSC has helped many clients over the years from different industries including not-for-profit, government, entertainment and education. Some clients FSC has had the privilege of working with are Anderson University, Children of Promise, the movie “Blue Like Jazz” and the Allen County Building Department. Members of the small agency focus on building a strong community and reaching out to the local county.

The firm’s most successful client relationship is with Anderson University Communications and Community Relations. We have truly created a thriving relationship with this client. Our main responsibility with the university is to produce feature articles for the Anderson University website. We work as a powerful content generation tool, developing student, faculty and alumni features, along with other AU news. There are so many things happening on this campus, it’s really cool that we can take the information we learn about students, faculty and staff everyday and create these articles to share with everyone. We have had a outstanding five year relationship with the university and are so happy to continue our work with them.

As a PRSSA-accredited firm, FSC upholds all PRSA core values and ethical guidelines. This ethical foundation gives associates the basis for how we conduct ourselves throughout our time working with FSC. The firm’s work has been spotlighted for excellence and has been honored with several awards, including “Best in Show” by the Hoosier PRSA.

Vision
With emphasis on creativity, integrity and excellence, FSC develops leaders for the public relations industry and is a relied-upon communication resource for area nonprofit and government organizations.

Mission
The mission of FSC is to further the academic and professional pursuits of AU students and the goals and objectives of area nonprofit and government organizations by providing high-quality, effective communication resources.

Values 
Integrity: FSC members conduct all work with honesty and transparency, proving ourselves to be trustworthy and responsible.

Relevance: FSC provides students with opportunities for practical application of academic concepts and clients with effective, appropriate resources to support organizational goals.

Excellence: FSC expects the highest level of quality in all that our members do – our work, our behavior, our customer service.

Creativity: FSC brings enthusiasm, innovation and energy to its projects, offering new perspectives and solutions.

Communication: FSC commits to open communication in order to provide the best quality of work to clients and the best environment for skill-building for our students. FSC staff does not only provide quality public relations support to organizations, but also builds networks of future colleagues and employers. It is vital that the staff place great importance on the way in which they represent themselves, the agency and the university.

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