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The Evolution of Public Relations

Posted At: April 20, 2011 1:32 PM by Amanda Coppock In every field, an evolution in the way business is conducted occurs. A shift in culture, an advance in technology or an economic change can impact how a field adjusts over time. Although public relations is a relatively new field in comparison to many, it has […]

Organic PR: 100 Percent Certified

Posted At: April 20, 2011 1:46 PM by Christine Kapurch  Recent disasters from the BP oil spill in the Gulf of Mexico to the nuclear crisis in Japan show the damage humans are capable of committing to the environment. These calamities remind the public to focus more on being environmentally conscious. The easiest way to do […]

Rebranding: From Student to Community Newspaper

Posted At: May 19, 2011 1:06 PM by Wesley Vaughn On April 27, tornadoes ripped through the state of Alabama. In Tuscaloosa alone, 43* were killed with six of those being University of Alabama students. The storm dramatically altered what local media outlets would cover the next day and the following weeks. Some outlets decided to rebrand entirely […]

The Powerful Influence of Passionate Fans

Posted At: May 20, 2011 12:26 PM by Miriam Fry From the 1950s — when one had to get off the couch and manually change the channel on the TV — to 2011 — when we can watch TV on demand and online — TV shows and the roles their fan bases play have changed immensely. […]

Ecology of PR: The Interaction of Consumers with Their Environment

Posted At: May 23, 2011 10:49 AM by Victoria Corley Our culture’s relationship with nature has evolved into a multibillion-dollar business. Americans have come to accept and rely upon the idea that a product or a brand is closely connected to the environment. Eager to sell nature to the American consumer, marketers have generated the man-made […]

Gaining a Global Perspective via an International Internship

Posted At: May 26, 2011 12:50 PM By Katherine Baker   An employer at a major public relations firm in New York City looks at a potential employee’s résumé. He sees something on the neatly formatted paper that catches his eye — a word that almost all employers want to see in order to hire […]

Women in PoweR

Posted At: May 26, 2011 1:18 PM By  Marissa Stabler Juliette Harris’ unique fashion statement drew some strange looks as she walked Nick Carter, Denise Rich and La Toya Jackson down the red carpet. It was Clive Davis’ annual pre-Grammy party — a celebration that, for some, is more anticipated than the Grammys themselves. The […]

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