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Out of This World PR

Posted: November 2, 2012 at 12:00 P.M. by Jessica Colburn Did you ever dream of being an astronaut when you were a child? For many of us, this dream did not become a reality. Whether you discovered your love for space was not paralleled with a love for math and science, or you simply found […]

Publicists: The Inside Scoop

Posted: October 31, 2012 2:12 P.M. by Nicole Hohman Image is everything. For those in the entertainment industry, image is a crucial factor of being successful. Though image may not be the only component (raw talent is also preferred!), having a unique, positive image can be essential to a celebrity’s career. This is where the […]

The A's and B's of PR

Posted At: October 24, 2012 4:45 P.M. by Christina Steward Although PR requires many of the type-A personality traits, I feel that a good mix of the two types is most beneficial to the profession. It is always nice to have someone who is very creative and highly organized at the same time.

Adapting to Public Distrust: A Last Pitch Effort

Posted At: October 24, 2012 1:50 P.M. by Sam Nathews We plan, write, edit, re-write, proofread and edit obsessively to ensure our news releases and other media materials are creative, concise, informative and attractive. We labor for hours crafting a two-sentence pitch we hope will land our client on the targeted publication’s front page rather […]

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