College Students: Not Your Average Audience

By Karissa Bursch College students are a popular target audience for marketing initiatives. They’re young and vibrant with specialized tastes. They are ready to try anything and go anywhere. According to CampusClients they are comprised…

Successful Social Media: It’s All About the Basics

By Megan Cotton If social media is a free way to communicate with your public, why doesn’t every company have a successful Facebook fan page with thousands of fans or an established Twitter with tweets…

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