As students prepare for their transition into the workforce, they are expected to have experience in developing campaigns for clients whether in the classroom or in the field. One thing’s for sure: real-world experience is always better than working with an imaginary client. As a senior at The University of Alabama, I have had the […]
Whether you’re a die-hard Apple fan or a PC-loving naysayer, chances are you’ve heard about the iPad by now. Apple’s latest gadget hit stores April 3, with droves of early-adopters waiting hours in line to buy one. Personally, I was sleeping that morning. I haven’t rushed out to grab an iPad yet for several reasons: […]
As a soon-to-be college graduate, I am excited and ready to begin my career in public relations. However, I have several uncertainties and questions about my future field. The most prevalent and recurring of these uncertainties is when and how to ‘toot my own horn.’ Someone once told me, “If you don’t toot your own […]
I was recently assigned a case study for one of my public relations classes. We were grouped together and assigned a client by luck of the draw, and we could choose to cover whatever type of public relations practice we thought the most interesting. My group’s client is General Motors, and I immediately thought of […]
Celebs should worry about what they tweet, but what about what they don’t tweet? Are they liable for this as well? We know about the benefits of social media, but has anyone considered what a monster it could be? Justin Bieber’s manager sure has. YouTube sensation turned mini-prince of pop Justin Bieber dominates the media. […]
“Imagine if you will, sitting down with your morning coffee and turning on your home computer to read the day’s newspaper…” Wow, was this concept really so far-fetched? After viewing this 1981 T.V. newscast, you’ll see what I’m talking about. The newscast shows the exploration of posting news on the Web. It gives an inside […]
We all love to get caught up in Hollywood drama. Even if we don’t actually purchase a tabloid, we’re all guilty of glancing at them while waiting in the supermarket check-out line. It’s as if we feel a personal relationship with the celebrities whose faces fill the pages. We want to know what they’re doing, […]
With competition so high in the public relations field, it is only natural for PR pros to compete for clients and to develop their own personal brands via social networking sites. Building your image as a PR pro is important to helping one stand out from the crowd, but not all PR practitioners seem to […]
As I sit down at my computer after a full day of long, stressful classes, one of the first things I do is check my Twitter account to see what my friends have been up to. Okay, I’ll admit I don’t only follow my friends and PR professionals; I also follow a few of my […]
Panama City Beach, Fla., has been a popular spring break hot spot for the past 25 years. Several thousand people party in PCB every year from all over the country. PCB has earned a bad rep for incidents that have been highlighted in the media. Each year the crowd seems wilder and more promiscuous than […]
