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Norma Hanson: An Industry’s Hero

The millennial generation sees limitless possibility in almost every kind of endeavor. Being a part of this, the idea of being denied advancement because of my sex had never even crossed my mind. However, little did I know that this idea would soon be brought to the forefront of my attention. I came into contact […]

Save the Drama for Your Mama.

We all love hearing about the crazy drama going on in Hollywood every day, which is obviously why we call it “entertainment.” Drama in the entertainment industry is nothing new; it has been going on since the beginning of mass communication. We will never forget the infamous Jon & Kate Plus 8 affairs, Britney Spears […]

The value of student-run PR firms

It takes more to land a job in public relations than just having a high GPA and being part of many honors societies. Today, employers look for real word experience, like internships, to determine if a person is suited for PR positions in their agency or company. And while many students seek outside experience during the summers, […]

Apple v. AT&T: The MMS Blame Game

MMS. Who would have known that one little abbreviation could cause such an uproar in the technology community? AT&T released Multimedia Messaging Service, or MMS, for Apple iPhone users on September 25, 2009, allowing customers to send pictures and videos through text messaging. It seems like good news, so what is all the fuss about? […]

Venezuela’s Lesson in Free Speech

As members of the PR industry, we realize the media plays a critical role in our livelihoods. We use the media to communicate with target publics and to stay informed about the ever-changing external environments of our clients and organizations. The right to freedom of speech allows us to do so without fear that the […]

Public Relations 101

You may think you know what public relations entails, but think again. PR is not event planning. Considering I am pursuing a degree in marketing, I encounter students from inside and outside of the public relations major who possess incorrect knowledge of what a PR professional does on a daily basis. I constantly hear wrong […]

Actions Speak Louder Than Words

How I earned my keep in an ad agency Landing a job is not easy. It takes a lot of energy, both physically and mentally. I was no exception. I underwent so many meetings, consumed so many cups of coffee, and considered so many alternate post-grad options that by the time I was hired I […]

Hitting the Target

Two days before classes began, the Target store in Tuscaloosa, Ala., opened its doors after hours for University of Alabama students. The university transported students from various locations on campus to Target. That night Target offered a unique shopping experience. Hundreds of students packed the store from 10 p.m. to midnight to receive free gift […]

Leadership styles in the PR field

What is a leader? Should a leader be humble? Bossy? Encouraging? Defining leadership has never been easy. What makes a leader specifically in the public relations field? Is it knowing how to effectively use social media? Is it having 329,349,085 connections on LinkedIn? Or is it knowing when to use the appropriate style of leadership […]

Beyond Guantanamo: A Case Study

The interpretation of the Constitution and its implied rights have been argued about throughout history. Recently, it has caused much disruption with the Guantanamo captives. Guantanamo Bay is located at the southeastern section of Cuba and has been under United States control since the 1903 Cuban-American Treaty. Since 2002, the United States has used the […]

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