Many of us saw the letter when we logged on to Facebook last week regarding changes to the site. Mark Zuckerburg, founder of Facebook, wrote an open letter to all members of Facebook informing users of upcoming changes. He informed more than 350 million users that networks were no longer the best way to control […]
PR students have had the importance of networking and mentors engrained in their minds since their first day on campus. Most teachers would argue that it’s “all about who you know” that will help you land that first job out of college. Mentors help you prepare for the real world better than any class ever […]
When we think about public relations, our mind usually pictures a corner office in a big-city agency or corporation. The first image is definitely not of a high school or elementary school. However, with budget cuts and rising operating expenses, public school systems have found it imperative to use public relations to keep students and […]
It’s that time of year again. Cold weather, gift shopping, twinkling lights and… “holiday” trees? What happened to Christmas trees? At a Lowe’s store in Austin, Texas, there is a banner advertising fresh-cut “holiday trees.” This caused quite an uproar in the community, and it brings about a valid point: are we trying to be […]
Public relations is going viral. If we’re going to put our lives out there (wherever the Internet is), we must first consider who else is out there with us and what they’re capable of.
What’s hot? What’s everyone talking about? What’s the 411? In the world of public relations, it’s crucial to know what our clients’ customers are excited about, as companies must anticipate trends in order to leverage the demand they create. I doubt many anticipated the current vampire phenomenon sweeping the nation, but yet it happened, and […]
Who do you trust more when deciding on where to shop and what to buy: your friends and family or the hundreds of advertisements you see daily? For me, it’s a no-brainer. I value my friends’ and family’s opinions over anything an advertisement will try to lead me to believe. This reasoning supports the statistic […]
Rule # 1: Don’t be weird. This is Steve Ward’s first rule in his VH1 show Tough Love, a boot camp for women who have personal problems finding a significant other. Ward says if these women follow his rules, he guarantees he will find them love. I was watching the season premiere (a little inside […]
We have all seen the television shows and movies portraying public relations professionals. Last week, our blog explored these stereotypes of independent, sexy women by examining characters like Samantha Jones of Sex and the City fame. We see this type of woman portrayed in the media all the time, but where are all the men […]
As promised, I am reporting back to Platform readers to highlight my trip and experiences at the 2009 PRSSA National Conference in San Diego, Ca. Five days come and go too fast, especially when you are busy learning, networking and having the time of your life. First of all, what a success! I have to applaud the PRSSA National […]
